INSIGHTS

From the field

Thoughts on outbound, context, and finding your next customer.

LatestAI

CLI Glossary for Claude Code Users

A plain-English reference for people who are new to the terminal but using Claude Code to get work done.

Joel MartinezJanuary 14, 2025

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Hypothesis Validation

The Hypothesis Validation Framework for Cold Outbound

Stop guessing what messaging will work. Here's how to test and validate your outbound hypotheses before scaling.

Jan 15, 2024